Lil Yachty Fronts LOEWE’s Alpine Campaign
Lil Yachty Fronts LOEWE’s Alpine Campaign
The rapper joins Julia Garner in a stark mountain setting for the house’s latest seasonal images.
Talia Chetrit
Lil Yachty Fronts LOEWE’s Alpine Campaign
Justin Martin
Lil Yachty’s long-standing admiration for LOEWE has moved from the front row to the centre of the campaign. After appearing at the brand’s most recent Paris show in a vivid yellow jacket that quickly became a viral moment, the Atlanta artist now leads the Fall 2026 imagery alongside global house ambassador Julia Garner.
Photographed by Talia Chetrit against the dramatic slopes of the Mont Blanc Massif, the pair wear pieces from Jack McCollough and Lazaro Hernandez’s latest collection. The cold, open landscape lets the clothes stand out clearly, while the same yellow that defined Yachty’s earlier public appearance reappears across typography, backdrops and selected looks. Strong orange accents add further contrast throughout the series.
Talia Chetrit
Additional faces in the campaign include Théodore Pellerin, Laïka Blanc-Francard, Beau Gadsdon, artist Cosima von Bonin, and models Nyawurh Chuol, Carin Herven and Siegfried Blanche. Together they form a broad yet well-matched group that reflects the house’s current direction under its creative leadership.
By placing a musician who has openly embraced the brand within such a carefully considered visual world, LOEWE continues to connect contemporary cultural figures with its distinctive mix of craft, colour and attitude. The alpine setting only brings that contrast into clearer focus, turning the season’s clothes into quiet statements against a vast, icy backdrop.
More images
1 / 4
Talia Chetrit
Lil Yachty’s long-standing admiration for LOEWE has moved from the front row to the centre of the campaign. After appearing at the brand’s most recent Paris show in a vivid yellow jacket that quickly became a viral moment, the Atlanta artist now leads the Fall 2026 imagery alongside global house ambassador Julia Garner.
Photographed by Talia Chetrit against the dramatic slopes of the Mont Blanc Massif, the pair wear pieces from Jack McCollough and Lazaro Hernandez’s latest collection. The cold, open landscape lets the clothes stand out clearly, while the same yellow that defined Yachty’s earlier public appearance reappears across typography, backdrops and selected looks. Strong orange accents add further contrast throughout the series.
Talia Chetrit
Additional faces in the campaign include Théodore Pellerin, Laïka Blanc-Francard, Beau Gadsdon, artist Cosima von Bonin, and models Nyawurh Chuol, Carin Herven and Siegfried Blanche. Together they form a broad yet well-matched group that reflects the house’s current direction under its creative leadership.
By placing a musician who has openly embraced the brand within such a carefully considered visual world, LOEWE continues to connect contemporary cultural figures with its distinctive mix of craft, colour and attitude. The alpine setting only brings that contrast into clearer focus, turning the season’s clothes into quiet statements against a vast, icy backdrop.
More images
1 / 4
Talia Chetrit
Justin Martin
Editor
Justin serves as a multidisciplinary contributor for JUMIRO Magazine, leveraging profound architectural and spatial design insights to examine the intersection of physical environments and digital innovation. A designer first and foremost, his editorial lens captures the cross-pollination of many creative spaces to deliver compelling narratives on the design landscapes shaping culture today.
JUMIRO
Creative director Michael Rider strips back the iconic silhouette for a sleek, luxury lifestyle crossover.
JUMIRO
A high-tech collector's doll blends luxury street culture with futuristic anime influences.
JUMIRO
The American architect shapes a modern industrial museum and factory on Lake Como.
JUMIRO
When football culture meets the pavement, magic happens.
Langley Thomas
The classic virtual pet returns as wearable jewelry with a color screen and side controls.
JUMIRO
The latest collaboration with adidas Originals mixes familiar shape with layered textures for a more considered everyday look.
Langley Thomas
Stevie Nicks, Sarah McLachlan and Alanis Morissette joined her onstage while a major donation doubled overnight.
Justin Martin
In the heart of Myeongdong a four-storey space turns skincare into something you can touch and move through.
JUMIRO
The brand marks its first golf shoe with a two-day gathering in southern Spain.
JUMIRO
From quiet medical fix to colourful face accessory, the humble sticker has changed how people deal with breakouts.
Justin Martin
The rapper joins Julia Garner in a stark mountain setting for the house’s latest seasonal images.
Langley Thomas
Director Jon Turteltaub confirms a script is underway and hopes remain high for the original cast’s return.
JUMIRO
Creative director Michael Rider strips back the iconic silhouette for a sleek, luxury lifestyle crossover.
JUMIRO
A high-tech collector's doll blends luxury street culture with futuristic anime influences.
JUMIRO
The American architect shapes a modern industrial museum and factory on Lake Como.
JUMIRO
When football culture meets the pavement, magic happens.
Langley Thomas
The classic virtual pet returns as wearable jewelry with a color screen and side controls.
JUMIRO
The latest collaboration with adidas Originals mixes familiar shape with layered textures for a more considered everyday look.
Langley Thomas
Stevie Nicks, Sarah McLachlan and Alanis Morissette joined her onstage while a major donation doubled overnight.
Justin Martin
In the heart of Myeongdong a four-storey space turns skincare into something you can touch and move through.