The Australian actor is the new face of Bleu de Chanel, fronting the iconic men’s fragrance with a fresh campaign that feels like a short action movie.

Chanel tapped him to embody the Bleu man, confident, free-spirited, and always chasing what he wants. It is a natural match for Jacob, who brings that tall, magnetic presence and effortless cool to the brand. The campaign, called The Chase, was directed by Alfonso Cuarón. Yes, the same guy behind Gravity and Roma.

It follows Jacob in a high-speed pursuit through neon-lit streets, full of slick choreography, sharp suits, and that signature Bleu intensity. He is going after the exclusive new version, Bleu de Chanel L’Exclusif, a deeper, woodier take on the classic scent.

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The film has serious James Bond vibes but with a modern, stylish twist that feels fresh for 2026. What makes this collab work so well is how Jacob brings his own vibe to Chanel. He is not just a pretty face. He has that mix of leading man charm and real edge from roles in Euphoria and Saltburn.

Chanel has been smart about picking guys who connect with younger audiences while keeping the luxury feel intact. Jacob joins a strong lineup of ambassadors and helps push the brand further into menswear and everyday style.

The visuals are clean and cinematic, with sharp lighting and that unmistakable Bleu blue running through everything. This partnership feels right for right now. Jacob Elordi is at the top of his game, and Chanel gets a fresh face who actually moves culture.

Whether you are into the scent, the campaign, or just watching Jacob look sharp in a suit, this one delivers. Expect to see a lot more of him repping Bleu de Chanel in the months ahead.