Belgian-based Moroccan singer, rapper, and songwriter Dina Ayada brings her globally infused hip-hop and pop sound to the campaign. Her journey of reinvention and purposeful self-direction perfectly mirrors the XT-Whisper ethos.

Tyla at the VMA’s carpet
Tyla at the VMA’s carpet
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© 2026 JUMIRO Magazine (Pty) Ltd / All rights reserved.

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A digital space for creative crossovers, emerging voices and cultural movements.

© 2026 JUMIRO Magazine (Pty) Ltd / All rights reserved.

JUMIRO Magazine Logo

A digital space for creative crossovers, emerging voices and cultural movements.

© 2026 JUMIRO Magazine (Pty) Ltd / All rights reserved.